• Manage Your Events
  • Saved webpages and searches
  • Manage your subscriptions
  • Update personal information
  • Invite a colleague

How we partner with you

1. Create an advancement strategy

We collect years’ worth of your alumni data, segment by likelihood to give, and use these segments to create a customized, year-long strategy aligned with institutional goals.

2. Develop your campaign

We customize messaging based on donation history and produce design and copy using your branding and style. Then we optimize content for a digital or print delivery method.

3. Assess campaign performance

We optimize persistence and timing of messages, maximize email deliverability and list quality, analyze performance in real time, and ultimately quantify campaign success.

Our expertise in advancement:

  • 25+ years’ experience in higher ed
  • 350+ expert staff members
  • 1.2 billion student and donor interactions managed annually
  • 10+ years’ worth of data from each partner
  • 300+ A/B in-market tests each year
  • 1,000+ campaigns annually
Major gift giving strategies, fundraising and marketing services

What We Offer

  • Data-based guidance for annual planning and campaign targeting
  • Semi-annual in-person updates on progress
  • Performance monitoring
  • Access to dedicated consultants and experts in advancement and fundraising

Learn how we helped one university increase undergraduate alumni giving by 31%

View the Case Studies

Typical increase our partners see in giving in the first year


Browse Our Content

Blog post

Energize your annual giving: Reach young donors

Learn how to reach young donors, who are likely to become the life-long—and potentially ma...
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Blog post

3 approaches to help your annual fund 'spring forward'

Spring is a time when the right annual fund strategies can yield outsized results and turn...
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Blog Post

6 questions to ask when considering outsourcing annual giving

Is outsourcing annual giving right for you? Learn the six things you should consider, and ...
Read the blog