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Enrollment Intelligence to help you succeed in a volatile market.

Fueled by the market’s largest data asset—built from 350+ clients and 1.5 billion+ student interactions—we deliver real-time visibility, actionable insights, and proven best practices so you can engage and enroll your most desired students.

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What is Enrollment Intelligence?


Get real-time, directive insights about market trends, student behaviors, and key performance indicators.

Smart Student Recruitment Marketing

Engage prospective college students and their parents through the right channels, with the right messages, at pivotal moments.

Strategic Advisory Support

Let our enrollment experts guide your student recruitment strategy and provide consulting services at major decision points.

How we bring Enrollment Intelligence to you

Student Search Campaigns

Whether you’re looking to increase headcount, grow tuition revenue, or shape your incoming class, the size and quality of your inquiry pool is the key to achieving your enrollment goals.

We help you build a robust pipeline of the students you most want to enroll.

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College Student Search Campaign Results

See how we helped one university increase enrollment by 31%

Application Marketing

Transform your application into a powerful tool to enhance student engagement and boost both application completion and yield rates.

We help you craft an application process that consistently and artfully communicates your brand, while giving students a smooth path to express their interest in your school.

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Yield Optimization

Colleges today are seeing dramatic declines in yield metrics because students are receiving—and declining—more offers of admission. As a result, schools simply have to do more to win over the students they have admitted.

With our Yield IQ, we help you identify where and how to triage student outreach to better engage both students and parents.

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Yield results for admitted college students

Financial Aid Optimization result, impact on admitted student yield and net tuition revenue

Financial Aid Optimization

Financial aid often drives today's students' college choice. Our financial aid optimization ensures that every dollar you commit to aid has the biggest possible impact on enrollment.

We guide you from financial aid policy development through yield management—and monitor real-time performance throughout the enrollment cycle with a live simulation model.

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Explore our other offerings

Adult Learner Recruitment

Identify, engage, and enroll your right fit adult learner, graduate, and non-traditional student populations

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Transfer Collaborative

Boost transfer student enrollment by removing roadblocks throughout the application process with our all-in-one technology.

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The Enrollment Blog

Top news, strategies, and analyses from our leading experts

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Why EAB Enrollment Services (formerly Royall & Company)?

Don't take our word for it, hear directly from our clients